ASK LYNN HILL ANYTHING

LIVE Q&A · SEPT 17 · 7 PM ET/5 PM MT

Fifty years on the rock. In 1993, she free-climbed The Nose on El Capitan, something no one had done before. On September 17, she's going live to talk about what keeps her climbing strong, starting with what's on her plate.

ENTER THE CONTEST
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THE CRAG BAG CHALLENGE

Show us the plant-powered fuel in your crag bag. One climber wins a private 15-minute call with Lynn Hill PLUS the Ultimate Crag Bag loaded with gear and snacks.

Step 1: Follow

Follow @fueledforthesend on Instagram.

Share a photo or video of the plant-powered snacks or meals in your crag bag.

Post it to your feed. Stories don't count, because we need to be able to see it.

Make sure your account is public.

Step 2: Post

Step 3: Tag

Tag @fueledforthesend and use #CragBagCheck in your caption.

ENTER ON INSTAGRAM →

We're judging on creativity, your plant-powered fuel ideas, and how good the post is, NOT how many followers you have. Entries close Sept 14 at 11:59pm MT, and we announce the winner Sept 15.

WHAT YOU WIN

Item 1:  15 Minutes With Lynn. A private video call with Lynn Hill. Ask her anything about training, fueling, or five decades of sends.

Item 2:  The Ultimate Crag Bag. A Black Diamond Creek 50L packed with a chalk bag, brush set, and a haul of plant-powered snacks. Approximate value: $300–350.

Item 3:  Your Entry Featured. We'll share the winning crag bag with the whole Fueled for the Send community.

FIFTY YEARS ON THE ROCK

Lynn Hill changed climbing. In 1993 she made the first free ascent of The Nose on El Capitan, a route the best climbers in the world had tried and failed to free. A year later she did it again in under 24 hours.

Three decades on, she's still climbing hard, and she'll tell you the work starts before you ever touch the rock: with what you eat.

OFFICIAL RULES

No purchase necessary. This is a skill-based contest; entries are judged on merit, not chance.

Entries close September 14, 2026 at 11:59pm MT. Winner announced September 15. Full terms below.

Sponsor: People for Better Food, 867 Boylston Street, Boston, MA 02116. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram/Meta.

  • Open to legal residents of the 50 United States and D.C., age 18 or older at time of entry. Employees, contractors, and ambassadors of People for Better Food and their immediate families are not eligible.

  • The entry period begins September 3, 2026 at 9:00am MT and ends September 14, 2026 at 11:59pm MT.

    During the entry period, (1) follow @fueledforthesend on Instagram; (2) post a public photo or video on your Instagram feed or Reels showing the plant-powered snacks or meals in your crag bag; and (3) tag @fueledforthesend and include #CragBagCheck in the caption. Your account must be public for the entry to be visible to judges. Story entries are not eligible. Limit one (1) prize per person; multiple entries permitted.

  • Entries will be judged by a panel selected by Sponsor on: creativity and originality (40%), relevance to plant-powered climbing fuel (40%), and overall quality of the post (20%). The highest-scoring entrant will be named the winner. In the event of a tie, the tied entries will be re-scored by the panel.

  • One (1) winner will receive a private 15-minute video call with Lynn Hill on or about September 17, 2026 (scheduled at Sponsor's discretion), plus the “Ultimate Crag Bag” prize package (approximate retail value: $350). Prize is non-transferable and no substitution or cash equivalent is offered, except by Sponsor if the prize becomes unavailable, in which case a prize of equal or greater value will be awarded.

  • The winner will be notified via Instagram direct message on or about September 15, 2026 and must respond within 24 hours, or an alternate winner may be selected. Winner may be required to sign a release prior to the call.

  • By entering, you grant Sponsor a non-exclusive, royalty-free license to repost and share your entry on Sponsor's social channels, website, and marketing materials, with credit to your account.

    Except where prohibited, acceptance of the prize constitutes consent for Sponsor to use the winner's Instagram handle and entry content for promotional purposes, and (with winner's consent) to record and share portions of the prize call.

  • Sponsor reserves the right to disqualify entries that are off-topic, contain third-party trademarks or copyrighted material without permission, or violate Instagram's terms. Void where prohibited. By entering, entrants release Instagram/Meta and Sponsor from claims arising out of participation.